Wednesday 21 October 2026
9:00 AM
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About this event
The London No, Low & Mid-Strength Summit in collaboration with PB Creative is the leading global gathering for founders, innovators, and industry leaders shaping the future of mindful drinking. This year’s programme features two days of masterclasses, panel debates, mini-summits, buyer meetings, export support, and exclusive networking opportunities. Highlights include deep-dive masterclasses on exporting, retail routes, brand building, PR, and funding; focused mini-summits on the Future of Wine, Mid-Strength, and the Functional & Mood-Enhancing Collective; high-profile interviews with pioneers like Jörg Geiger and Tom Surgey; 1-1 pitch sessions with UK and international buyers; export support via the Department for Business & Trade; expert clinics on branding, PR, investment, and dealcoholisation; a networking dinner at Soho House White City; and tastings and showcases of new brands. Every ticket plants a tree, mangrove, or sea kelp via a partnership with Play It Green.
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