Wine Fair

London Wine Fair & Signature Serve 2027

Name: London Wine Fair & Signature Serve 2027
Start: 2027-05-18T23:00:00+00:00
End: 2027-05-19T22:59:59+00:00
Location: Olympia London

Hosted by London Wine Fair

Next date

Sunday 16 May 2027

11:00 PM to 10:59 PM

Olympia London

Hammersmith Rd, London, United Kingdom

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Upcoming dates

Sunday 16 May 2027

11:00 PM to 10:59 PM
Monday 17 May 2027

11:00 PM to 10:59 PM
Tuesday 18 May 2027

11:00 PM to 10:59 PM

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About this event

London Wine Fair & Signature Serve returns to Olympia, London on 17th – 19th May 2027. Join over 10,000 industry professionals for three days that will define your drinks offering. This is your direct route to breakthrough drinks, market intelligence, and long-lasting industry connections. Attend the UK's most influential drinks exhibition and shape the future of your business. The event features 450+ premium exhibitors across specialised zones including Esoterica (exclusive wines), Mindful Drinking Experience (no and low), UK Producers Pavilion, and Wines Unearthed (breakthrough importers). Signature Serve returns as the premium spirits destination with a dedicated theatre for insights into trends and techniques. Craft beer and cider are also featured through a partnership with BREW//LDN. The event includes expert-led masterclasses, strategic tastings, and insider sessions designed to uncover the next generation of drinks innovations. Visitors benefit from an intuitive show planner, tailored search functionality, precision-targeted networking, and Bottlebooks – the industry's most advanced digital wine data platform.