Côtes du Rhône Wants You to Drink Its Reds Chilled
My fridge currently has a bottle of Grenache in it. Has done since Tuesday, when I read about the "Refresh Your Wine" campaign Côtes du Rhône quietly launched in the UK market this week, aimed squarely at getting younger drinkers to treat their reds, whites, and rosés the same way they'd treat a cold lager on a hot afternoon.
Read more